Process
How a campaign actually runs
The Call
Your business, your raise, your timeline, and where you are in the process. No cost, no commitment. If a campaign doesn’t make sense yet, we’ll say so on that call.
Discovery
We go deep on the business and the offering — what’s being raised, from whom, by when, and what the company looks like to someone encountering it cold.
Alignment
We map who does what. Your counsel owns the offering documents and every legal decision. We own the marketing. Both sides need to know exactly where that line sits before anything starts, and it goes in writing.
Build
Narrative, creative, landing pages, presentation, video, and the measurement plan. Everything built consistent with your offering documents.
Launch
Campaign goes live. Paid, owned, and earned channels in sequence, with education and follow-up running from day one.
Optimize
Weekly review. What’s converting, what isn’t, where to move budget. Campaigns are steered, not set.
Carry Forward
Most firms hand over the files and leave. The audience you built doesn’t disappear when the raise closes, and neither do we — the platform, the community, and the relationships stay available to the companies we work with.
Let’s connect
Start with the call
No cost, no commitment. If a campaign doesn’t make sense yet, we’ll say so on that call.